I hesitated at first to give this book 5 stars, on the basis that no book that lacks a narrative text deserves the highest rating. But on reflection I do feel that the pleasures of this book were so considerable as to deserve the ranking, and that a book's fun can come from photographs and memories as surely as it can come from prose composition. Anyone who is interested in popular culture, particularly the colorful, innocent, and optimistic childhood culture of the 1960s, will find this book wonderfully... more info
Great photography but almost no text:
The book's photography is great. All clear color photogrpahs of cereal boxes, many front and back, and their enclosed prizes. Each photo has a caption but I would like to have seen a little more text. Still, it will bring back many memories of breakfast in the 60's.
A good price guide and memories book:
It took a long time for Scott to come up with this book on 60's cereal boxes and prizes, and it was well worth the wait! The only thing that I could have asked for is more text. I hope he goes back and write more books (on to the 70's) and restarts his Flake magazine.